Advertising cards

A scrapbook containing a mixture of greeting and trade cards, assembled by Helen Martin of West Henrietta, New York. The trade cards are all from the Rochester, New York area. Ms. Martin frequently used the cards in an artistic manner to create designs or images on the scrapbook pages.

This collection consists of a scrapbook containing examples of chromolithographic printing. The sample items include Valentines, post cards, trade cards, etc. Some of the examples were printed by Rochester and Buffalo printing companies. The scrapbook was likely assembled in the early 20th century; dated contents range from 1899 to 1917. The scrapbook may have been assembled by an Esther Wedd, who lived in both Rochester, New York and Jersey City, New Jersey, during that time.